Digital Advertising Revenues Ease the Pain at The New York Times Co.
The New York Times Co. reported its fourth-quarter and full-year-2009 results Wednesday, and growth in digital advertising was a rare bright spot in that sector, as an 11 percent jump in digital advertising revenue in the fourth quarter versus the year-ago period eased the blow of a 20 percent plunge in print advertising, keeping the decline in total advertising revenues at 15 percent.
Internet businesses accounted for 15 percent of the company’s total revenues in the fourth quarter versus 12 percent in the fourth quarter of 2008.
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