Digital Advertising Logs Record-Breaking Quarter
'Banner' first half shows 23% Growth
Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year. The growth rate is comparable to pre-recession levels, said Sherrill Mane, Senior Vice President, Industry Services, IAB. The second quarter was especially strong; revenue increased 24.1 percent over last year to $7.7 billion.
The top 50 companies make up 89 percent of all digital advertising revenue, said David Silverman, a partner at PricewaterhouseCoopers, which partnered with IAB for the report.
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