93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

Video sites such as Hulu and YouTube will also see an increase in ad spend from four in ten advertisers. Almost one quarter plan to spend less on publishers and portals.

(Source: eMarketer. Social media image via Shutterstock.)