DiGiorno’s And The Bus Throw A Fantasy Draft Party Promotion

DiGiorno’s Pizza is inviting Facebook fans to get on the bus for a chance at winning a Fantasy Football draft party in Las Vegas with former NFL running back Jerome “The Bus” Bettis. The contest is being run through the brand’s Facebook page, and visitors to the page that are 21 or older can enter to win once each day through February 12.

The DiGiorno’s brand page is fairly popular, with close to 85,000 fans, and recently there have been some significant spikes in fan numbers which may be attributed to the contest. DiGiorno is cross-promoting the contest through their Twitter and YouTube accounts, which may also be contributing to the extra page traffic. The “You Bettis Believe!” ad campaign and contest gets its catchy name from the involvement of former NFL player-turned-commentator Jerome Bettis, who is the face of the campaign and is set to host the fantasy draft party in Las Vegas. In case you never saw him in action, his nickname comes from his ability to continue running with multiple defenders on his back.

The contest has its own Draft Party tab on the fan page and features The Jerome Bettis Party Playbook, a collection of video clips and illustrations advertising the bake-at-home pizza. Entering the contest involves divulging email, address and phone number, so DiGiorno will have plenty of information to sort through for future ad and marketing campaigns. There are the obligitory tabs for sharing word of your entry in your news feed and inviting friends to enter themselves in the contest.