Freelance Journalist Confesses Their Native Advertising Sins
The latest installment of Digiday’s “Confessions” series could not be timelier. It features a veteran freelance feature writer who has had to cross over to the sponsored-content side to earn a decent living.
On the plus side, the unidentified individual says they’re making $500 a day and, as a result, are chipping away at some accumulated debt. On the down side, the client stories being passed on are consistently “lowest common denominator.”
From the Q&A with Lucia Moses:
You don’t want your real name used on the native ad pieces.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in