Digging Deeper Into Social Banners: Interview with Seth Goldstein, CEO of Social Media

Earlier this week, Social Media Networks, one of the largest ad networks for Facebook and other social network platforms, announced the launch of Social Banners, a new advertising product based on users’ “FriendRank” – a new proprietary method of examining user behavior and calculating the likelihood that a user’s behavior will be influenced by a given friend’s.

While Social Media has many privacy and data portability waters to navigate as it collects greater amounts of behavioral data on Facebook users, in the end, “Social Banners” must produce measurable improvements in performance in order to gain significant traction.

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