Digg Dialogg with Jim Lentz Was Toyota’s Idea

DiggDialoggToyotaJimLentz.jpgAs reported by WebNewser last week, Digg hosted a Digg Dialogg with Toyota Motor Sales U.S.A. president and chief operating officer Jim Lentz, which went live Tuesday night. And as reported by E.B. Boyd of sister blog BayNewser, the Digg Dialogg was actually Toyota’s idea as part of its campaign to combat the fallout from its recalls of 5.3 million vehicles for floor-mat issues that may lead to unintended acceleration and 2.3 million vehicles for sticking gas pedals.

Digg chief strategy officer Mike Maser told BayNewser:

Toyota is a smart organization. They realized social media is another important organization for them to use, and talking directly to consumers is a key part of building back trust for their brand.

It happened really quickly. Last Monday (Feb. 1), they reached out, and from soup-to-nuts, it took less than a week to pull together. We launched the questions Friday at 8 a.m. PT. They ran through the weekend. We had over 1,000 questions asked. And the interview took place at Toyota headquarters in Torrance, Calif., (Tuesday) at 2 p.m. PT.

What we need people to sign up for when they engage in a Digg Dialogg is that this is totally unscripted, that (we) will ask the top questions, and there’s no striking any of the questions from the list. What the audience asks and votes up are the questions that they need to answer.

For the complete story, please see BayNewser.