Did Obama's Twitter Town Hall Miss the Mark?

President rolls up his sleeves, but sees low engagement

If you blinked you may have missed it, but President Obama held a small, impromptu Twitter town hall yesterday in Iowa to answer questions and help craft a to-do list for Congress. The event is part of an ongoing White House initiative headed up by its digital strategy team to connect with voters and concerned citizens—and hopefully blur the lines between online and offline activism.

The president is no stranger to this format—he did his first town hall with Twitter's Jack Dorsey last July and has tried to stay one step ahead of most politicians in the digital game, participating in Google hangouts and even joining Spotify.

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