Did Little Debbie Miss a Chance to Go Viral with Will Ferrell?

Landing a major movie star as a brand ambassador is generally an unquestioned win for a company, especially when that “spokesperson” is a regular on late night comedy shows. But what happens when a celebrity hijacks your brand without warning and uses it to create a phenomenally awkward and utterly bizarre moment of late night comedy?

If you’re Little Debbie in the face of Will Ferrell‘s recent appearance on The Tonight Show, you freeze and do nothing.

While the undeniably strange yet somehow-charming video (below) has gone viral, the brand itself has been completely mum on the subject, prompting some in media/PR to ask two questions: could Little Debbie have been behind the whole thing? And if not (as most suspect), who’s asleep at the wheel?!

Wonder if @LittleDebbie