Did 'Grand Theft Auto 5' Just Give Dodge $1 Billion in Earned Media?
That headline may be a slight (read: huge) exaggeration, but two things are clear: Grand Theft Auto 5 made a cool billion bucks in three days last week and one of its three main characters drives a car that looks a whole lot like a Dodge Charger. Here’s Franklin’s “Bravado Buffalo”:
And here’s the latest Charger model:
It’s not an exact match, but it’s pretty close. Last week The Wall Street Journal noted that most of the vehicles in the game can’t be tied to specific models because they’re more like combines featuring elements of popular street cars that don’t quite match up.
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