Developers say Facebook Credits converts fewer paying users than hoped
Facebook’s top developers say the company’s payments infrastructure and virtual currency Credits is converting fewer paying users than they had hoped a year ago.
Facebook made it mandatory for developers to use its payments platform in canvas games in July. That meant developers on the platform had to start handing over a 30 percent revenue share to the company, mirroring a similar split on Apple’s iOS. The hope was that a single, universal currency would make it more frictionless for users to start paying for virtual goods.
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