3 Ways Developers Drive Users To Facebook Games

Recently, we noticed that RockYou had been promoting it’s ZooWorld application by using graphic ads on the Meebo chat service. This is certainly another sign of the growth of Facebook games, not only in reach, but in value to advertisers, as they pay to make placements on disparate networks or in this case, chat aggregators. We investigate how other game companies are attracting users to their Facebook games from outside of Facebook.

Cross-Platform Integration

One of the effective ways that Facebook game developers promote their applications outside of Facebook is through cross-platform games.

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