Developer Spending on Facebook Ads Continues to Soar

This summer, Zynga CEO Mark Pincus made headlines when he said that Zynga spent a “couple million dollars” on FarmVille’s launch on Facebook. At the time, we’d been heading from many developers that their Facebook Ads spends were ramping up. Now, we’re seeing the trend continuing, with no signs of slowing down any time soon. From what we hear, as many as 7 of Facebook’s top 10 performance advertisers are application developers.

Why is this happening now, when many originally thought that app-install advertising was just going to be a flash in the pan in the early days of the Facebook Platform? There’s a couple fundamental reasons:

1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in