Design Within Reach in Expansion Mode

Design Within Reach had an eventful summer, from the June launch of its retooled website (clickable colorways, multi-angle product shots, a 3D room planning tool) to last week’s Republican National Convention in Tampa, where the company’s Sergio Mian-designed Baba counter stool took a star turn in the dramatic role of Clint Eastwood’s empty chair. Now comes word that the Stamford, Connecticut-based company is embarking on a plan to expand its retail presence: enlarging its existing store (“studio”) in New York’s SoHo, boosting its presence in Miami with a move from Lincoln Road to a new 13,800-square-foot space in the Design District, and opening a 22,000-square-foot store in Costa Mesa, California.