Design Within Reach in Expansion Mode

Design Within Reach had an eventful summer, from the June launch of its retooled website (clickable colorways, multi-angle product shots, a 3D room planning tool) to last week’s Republican National Convention in Tampa, where the company’s Sergio Mian-designed Baba counter stool took a star turn in the dramatic role of Clint Eastwood’s empty chair. Now comes word that the Stamford, Connecticut-based company is embarking on a plan to expand its retail presence: enlarging its existing store (“studio”) in New York’s SoHo, boosting its presence in Miami with a move from Lincoln Road to a new 13,800-square-foot space in the Design District, and opening a 22,000-square-foot store in Costa Mesa, California. Masterminding the design of the fresh spaces is New York-based Sayigh+Duman. Led by veterans of Diller Scofidio + Renfro (Laith Sayigh) and Frederick Fisher and Partners (Koray Duman), the firm created the successful store concept that opened last year at DWR headquarters. Meanwhile, the company has tapped furniture-savvy 2×4 to work its magic on the interiors and environmental design. According to DWR, the new and expanded locations, which will present merchandise in “stylistically defined room vignettes” (living, dining, outdoor, work, and sleep), are expected to open this fall.