DePaul University's Anti-Assault Campaign 'Consent the D' Scores a #PRFail

And no, NCAA homers, that’s NOT for DePaul.

If you dig the DePaul University Blue Demons, then prepare to argue about this haute couture (which is not a Halloween costume). If you don’t understand the reference to DIBS (said university’s mascot’s name) or the Chicago-based institution of higher learning, then you will probably bemoan this hellacious campaign.

According to CBS Radio’s WBBM-FM 105.9 in the Windy City, “a group of DePaul students have been selling T-shirts to raise awareness of sexual assault, but the message on those shirts isn’t sitting well with some women.”

“Consent the D,” double-entendre fans.

Now before you plan on writing the university president to voice your displeasure, please note: this is not the first time DePaul has pulled such a stunt. 

Last February, the school caused quite a stir when it asked fans of its basketball team to “Fear the D.” They