Denise Warren Leaves NY Times After 26 Years

31warren-190Denise Warren, a veteran of The New York Times for more than two decades, is leaving the paper. According to a memo from Times publisher Arthur Sulzberger and CEO Mark Thompson, her decision to depart was a result of her role being split into two roles.

Warren had most recently served as executive vice president for digital products. The role was split into executive vice president for marketing and executive vice president for digital.

“Denise Warren has made the decision not to occupy either of these positions and will leave the Times after a 26-year career that saw her serve in a wide range of strategically important positions throughout the organization,” wrote Sulzberger and Thompson.

Warren joined the Times in 1988 as a financial analyst. She has served a variety of key roles for the paper, including chief advertising officer and general manager of NYTimes.com. She also oversaw the Times’ now-successful implementation of a paywall in 2011.

You can read Sulzberger and Thompson’s full note below.

Dear Colleagues:

Building a strong portfolio of digital products and subscription offerings and reaching new customers for our journalism is an essential part of our growth strategy. We have told you previously that we believe there is further opportunity to drive growth by refining our new product strategy as well as the marketing of our offerings. Today, we are announcing some organizational changes that are intended to help us accelerate that process.

Effective immediately, the role of EVP of the digital products and services group is being eliminated. The responsibilities of that role will be divided between an EVP of digital and an EVP of marketing, both of whom will report to Mark.

The EVP, digital will have oversight responsibility for technology, all digital products, user-experience and data and analytics. The EVP, marketing will be responsible for print and digital subscription marketing, brand marketing, customer care and all consumer revenue streams.

Denise Warren has made the decision not to occupy either of these positions and will leave The Times after a 26-year career that saw her serve in a wide range of strategically important positions throughout the organization. We’re immensely grateful for her innumerable contributions to the company over her time here; in particular for the central role she played in helping orchestrate the initial implementation, launch and success of our digital subscription business.

While the search for the EVP, marketing and EVP, digital is ongoing,Yasmin Namini will continue to oversee marketing. Paul Smurl will fill in as head of digital products with Rebecca Howard and David Perpich reporting to him. Marc Frons will continue to lead technology and Tom Carley, the ventures group. Yasmin, Paul, Marc and Tom will report to Mark on an interim basis.

Our business is changing at a faster pace than ever and we believe it is critical to have specialized business leadership in the key areas of digital and marketing in much the same way that we have in advertising. Success in all of these areas is essential to accelerating our growth and securing our future.

We fully understand that organizational change can be disruptive and sometimes painful, but it’s essential that the shape of the organization meet our current needs as we embark on the next chapter of our digital future. Your managers are prepared to help guide you through this new organizational structure and as ever, we thank you for your hard work and dedication.

Arthur and Mark