DeNA, Japan’s Leading Social Gaming Platform Planning To Move Into Chinese Market

DeNA, Japan's top mobile social gaming service, has announced that it will be entering the burgeoning Chinese gaming market in Feb, 2011. DeNA will be launching a gaming platform similar to its "Mobage Open Platform" in China through its subsidiary DeNA China Network Technology Company.

DeNA DeNA, Japan’s top mobile social gaming service, has announced that it will be entering the burgeoning Chinese gaming market in Feb, 2011. DeNA will be launching a gaming platform similar to its “Mobage Open Platform” in China through its subsidiary DeNA China Network Technology Company.

DeNA made a lot of noise, when it acquired a majority stake in WAPTX, a UK based mobile gaming company that operated in China under the name Tx.com.cn. WAPTX was previously being run as an independent company, however DeNA is now rebranding WAPTX as DeNA China Network Technology Company and would be bringing DeNA’s Japanese platform technology and business model to the Chinese market.

Wang Yong, CEO, DeNA China Technology Company, commented on the news:

Chinese game developers can put their products on DeNA’s gaming application platform and these products can be purchased and downloaded by users around the world. DeNA will gain 30% of the payments while the developers gain 70%. So far, about 20 to 30 Chinese game developers have already reached agreements with DeNA.

DeNA has enjoyed explosive growth in Japan, and according to its Q2 FY2010 operating results the company had over 20 million Mobage-town registered users, and more than 200 third-party games developers and over 550 third-party game titles.

The company has also been profitable for some time now, reporting revenues of $336 million, and operating profit of $169 million (a year-on-year increase of 342%) for Q2, 2010.