Demographics Affect Mobile Social Networking Usage

A recent study by Local Mobile Search, a unit of Opus Research, found that only six percent of cell phone subscribers in North America have checked out social networks on their phones—even though three-quarters belong to them on the desktop, according to MediaPost:

“Underlying this discrepancy is a demographic divide. Younger mobile customers who are more likely to use their phones for social networking can’t afford to—while older, more affluent ones with smart phones and unlimited data plans have little interest in the Web 2.0 phenomenon.”

The report also said that with the emergence of micro-blogging services such as Twitter, texting becomes more attractive on mobile devices than the more elaborate (and more fiddly, and potentially more expensive) options.