Demand Media Will Explore Splitting Into Two Companies

Move announced alongside strong Q4 results

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services business.

While it's officially labeled as an exploration, the plan is for the split to happen within the next nine to twelve months, per a statement released by Demand Media. 

The decision will allow Demand, which is home to properties like,, and Cracked to focus on expanding its reach without being tied to the domain services side of the business, where there is little overlap.

According to Demand's Q4 results, the company's revenue was up 19 percent in the quarter (after acquisition costs) to $96.8 million. It was the fifth consecutive year of record revenue, according to Demand CEO Richard Rosenblatt.

The site also reported reach of 125 million unique visitors in January. Of note in the traffic figures is Health's position as the third health property in the US in 2013, which show that the Livestrong brand was able to draw visitors despite the public scandal and confession of the brand's namesake, Lance Armstrong.

The full financial statement can be found here.