Demand Media CEO Brushes Off Google's Algorithm Switch

When Richard Rosenblatt, co-founder and CEO of Demand Media, heard that Google was changing its algorithm—seemingly with the intent to weed out content produced by companies like his—he didn’t panic. Rather, he shrugged.

In fact, Rosenblatt believes that Google’s announcement really wasn’t targeted at Demand, but companies that don’t churn out a lot of original content (something Demand does a lot of).

“Nothing changed materially for our business,” said Rosenblatt, delivering the opening keynote on Tuesday (March 1) at day three of the Interactive Advertising Bureau’s annual meeting in La Quinta, Calif.

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