Delta Airlines Accused of 'Shaming' Customers Into Spending More
Is this pop-up message intended to pressure flyers into upgrading?
When online customers attempt to purchase the least expensive tickets for a Delta Airlines flight, a pop-up warning appears on the screen, informing the buyers of all the perks they won’t get unless they upgrade.
While Delta claims the process simply ensures transparency, consumer advocacy group FlyersRights.org says customers are being shamed and pressured into purchasing more expensive tickets.
The message in question (above) appears on the screen when a customer attempts to purchase tickets in the Basic Economy category, which, thanks to Delta’s new five-tiers of service, has been compared to “Economy Minus,” and carries even fewer benefits than the previous bottom-of-the-barrel Economy class.
Through this message, customers are reminded that they will be the last to board and the last to access overhead compartments, they will not have seat assignments until after checking in, they cannot change, upgrade, or be refunded for their tickets, and they will be subjected to a whole host...
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