Is "Tweet & Delete" A Viable Twitter Strategy?

During President Obama’s State of the Union address in February, Rep. Steve Cohen (D-Tenn.) was observed by the media sending questionable tweets, then deleting them from his Twitter profile.

PR Daily dove into Cohen’s reasoning behind his tweet and delete “strategy,” if it can be called that.

But the bigger question is whether or not this tweeting and deleting thing is a new, viable way to approach Twitter.

In a word: no.

For one thing, nothing you tweet and delete ever truly disappears from the Internet, as Cohen found out the hard way.

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