Deko-Deko Mail -- A New Way To Play With What You Say

Deko-Deko Mail is an animated messaging system that allows the user to choose from nearly 2000 animations to accompany a wall post. The combination app/game from HumaNature Studios launched mid-February, 2011. According to our traffic and growth tracking system, AppData, it has picked up 50,000 MAU as of launch.

The idea behind the game comes from a Japanese concept of animated images called emoji. It’s not uncommon to see Japanese teenagers sitting in a group texting one another so it is no surprise that emoji – the animated images, far more elaborate than emoticons – in text messages originated from the island.

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