‘Printable Gun’ Project Has Some PR Problems
Have you heard about the new 3D printing craze? We may be overstating its popularity a bit, but this mini-industry has the potential to blow up—who doesn’t love the idea of creating a precise replica of an ancient museum piece with a scanner?
Of course, as soon as the concept started growing, somebody’s mind turned to weapons.
The most…colorful of these ideas is almost certainly printablegun.com. The site is run by a “collective” called Defense Distributed, whose
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in