Deeper Look At A Facebook Platform Leader: SocialCalendar Pursuing Virtual Goods, Movies

While the very top of the Facebook platform – apps the like of Super Wall and Top Friends – has remained relatively static over the past year, new applications have continued to penetrate the platform’s upper echelon.

One such application is the shared calendar and gifting app SocialCalendar. We’ve compiled a brief overview of the app’s functionality, recent and substantial traffic swings, new focus on virtual goods, and recently launched foray into movies.

Description

The application helps users manage and coordinate social gatherings such as birthdays and holidays.

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