Declines in B2B-Mag Ad Pages Mirror Consumer Mags' Woes
Folio Magazine reports that, according to a study by American Business Media, trade magazines lost 28.6% of their ad pages from 2008 to 2009, and ad revenue fell 24% in the same period.
That’s slightly worse than the results the Publishers Information Bureau compiled for consumer magazines in January. According to that study, consumer mags dropped 25.6% of their ad pages and their ad revenues declined 18.1%.
Yesterday, the Pew Project for Excellence in Journalism published its own numbers, based on estimates by ZenithOptimedia.
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