Debunking 3 Big Myths You Probably Believed About Mobile Ads
Mobile advertising has confounded marketers because it represents a paradigm shift in the way consumers behave.
Mobile advertising has confounded marketers because it represents a paradigm shift in the way consumers behave. The Internet used to start with a URL typed into a web browser; now it starts with a finger touching an app icon on a phone’s home screen.
According to Nielsen, consumers use an average of 26.7 apps a month — and advertising in those apps takes on various shapes and sizes. Apps are the biggest new communications channel for brands, and marketers need a better understanding if they want to master mobile.
Myth:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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