PR Nightmare: Teen Deaths Tied to Monster Energy Drink

We never thought an “energy drink” could have a poorer public reception than Four Loko, but Monster appears to have landed in an even deeper ditch—and its products don’t even contain alcohol!

A certain big-deal organization known as the FDA just released a report asserting that as many as five people died over the past three years after drinking Monster. While the report draws no direct, indisputable link between Monster and the tragedies in question, we can all agree that this sort of story is every company’s worst

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in