What Does The Death Of Google Authorship Mean For Your Brand?

Should brands change their content marketing strategy now that Google has discontinued authorship?

google+

Peter LaMotte is a senior vice president at LEVICK and chair of the firm’s Digital Communications Practice. He is also a contributing author to LEVICK Daily, where he routinely writes about social media marketing and online reputation management.

In August, Google announced the end of Google Authorship, a three-year effort aimed at boosting Google search engine results by including the author’s name and photograph alongside his or her article or blog post. This action followed close on the heels of an earlier announcement in June that Google was eliminating authors’ profile photos (while still showing a byline and including a link to the author’s Google+ profile).

Now, Google Authorship is gone altogether.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in