When Tweeting From Multiple Accounts, Remember Dead Nana Jokes Aren't Always Funny

You’ve heard about KitchenAid’s tweet by now, right? Where someone from the appliance giant’s Twitter team sent out a tweet criticizing President Obama by way of his dead Grandma?

Well, they did – and it wasn’t as hilarious as you’d expect.

Lessons you can learn from this blunder follow.

So, here’s the tweet (in case you haven’t seen it), from Mashable’s screen grab as it has since been deleted:

 

 

And if it does happen though, KitchenAid’s Cynthia Soledad demonstrates what to do – immediately:

You’ll see lots of posts talking about damage control, but what can you to prevent something like this from happening on YOUR company’s Twitter feed? Here are some tips:

  • Do not allow employees to use the native Twitter app to send work tweets.
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