Dawn And RockYou Spread Word Of Wildlife Rescue Campaign Through Pieces Of Flair
Dawn is using RockYou’s Pieces of Flair application to promote its Dawn Saves Wildlife campaign and the Everyday Wildlife Champions Facebook page. Users can spread word of the education and wildlife rescue initiative by sharing the Pieces of Flair — the app features some of the animals that Dawn dishwashing soap has helped clean after the wildlife has been caught in oil spills.
The campaign gives users a chance to learn more about the programs that are helping wildlife, as well as offering information on where people can visit the animals or start their own efforts to help the cause.
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