A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

The social network pledged to continue investing in real-time communications

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014.

Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook Tuesday. Those trends were:

Realtime FTW!

Marcus said Facebook will continue to invest in real-time communications, highlighting its importance both for happy occasions and in times of crisis.

Facebook includes features such as voice calling, video calling, group video calling, video chat and Instant Video in its definition of “real-time communications,” but it would not provide further details on its investment plans in this area.

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