David Carey Highlights Hearst Magazines’ 2013, Plots 2014 Path

David Carey 1-4David Carey, president of Hearst Magazines, has issued a letter to staffers highlighting 2013, and plotting a path for 2014. It’s similar to the note sent last week by Hearst Corp’s CEO, Steven Swartz. The main difference, as you might guess, is Carey’s letter speaks on the magazine side of Hearst only.

Below are some of the more interesting points in Carey’s letter. You can read it in full after the jump.

  • Food Network Magazine is now the second best selling monthly magazine, “with more than 11.6 million readers and the No. 1 share of advertising.”
  • HGTV Magazine, which debuted only a year ago, has a circulation of 1.2 million.
  • Dr. Oz’s magazine, The Good Life, launches next month. Carey described it as “lively, smart and surprising.”
  • Cosmopolitan.com had more than 20 million unique visitors in December.
  • Carey said in the second quarter of this year, a “shared user experience for both Cosmopolitan.com and ELLE.com” will launch.

Dear Colleagues:

Welcome to 2014.

I always look forward to the new year and the enormous promise it holds. As 2014 begins, it’s an opportunity to reflect on what we’ve accomplished and outline our priorities for the next 12 months.

I’m very proud of all we achieved in 2013, and it is our exceptional people and unique culture that make it all possible. Thanks to you, today Hearst Magazines is by far the strongest global magazine publishing company, and we’re well positioned for 2014.

The role our culture plays in our overall success cannot be overstated. Backed by the enormous strength of our parent company, Hearst Magazines is forward-looking and optimistic. Our culture makes us a world-class partner and gives us confidence to take risks and invest in new products. We’re encouraged to seek diversification across audiences, business lines and geographies. Simply put, our culture helps us grow, regardless of the day’s headlines.

And grow we have: Hearst Magazines has dramatically expanded over the last three years to more than 11,000 professionals, and we now incorporate businesses from New York to Nizhny Novgorod, Russia, and beyond. It’s been two years since the successful acquisition of Lagardère titles and what is remarkable is that the same energy, creativity and entrepreneurial spirit exists at all levels, in every market. At the top of my New Year’s resolution list: improving communication and best-practice sharing throughout the Hearst global network. You’ll be hearing more about “One Hearst” in the weeks ahead, as we share how teams around the world are seizing opportunities and overcoming challenges.

In 2013, our editors took exciting risks with their content strategies and pushed hard to surprise readers on all platforms. Our advertising sales teams brought ever more complex offerings to clients who prize breakthrough ideas. Our consumer marketers, facing a choppy newsstand environment, focused on extensive e-edition promotions to build our total paid tablet circulation to well over 1 million per month in the U.S. Hearst general managers continually sought out new business models and were not afraid to abandon old orthodoxies and structures to improve performance. And our digital leaders, especially in the U.S. and the U.K., made important strides in growing audience, revenue and engagement.

There were many highlights of 2013.

The last several years have been good for fashion magazines in the U.S., and even better for our titles, which have outpaced the industry. ELLE, Harper’s BAZAAR and Marie Claire each generated record profits, propelled by superior editorial products and outstanding marketing programs. Their gains, coupled with the robust growth of our new magazines and digital businesses, led to a winning performance in the U.S.

Our ventures with Scripps Network—Food Network Magazine and HGTV Magazine—truly soared in 2013. Food Network Magazine is now the second best-selling monthly magazine on newsstands in the U.S., dominating the epicurean category with more than 11.6 million readers and the No. 1 share of advertising—all the more impressive for a business just five years old. Kudos to the founding team of Editor-in-Chief Maile Carpenter and Vice President/Publisher/Chief Revenue Officer Vicki Wellington.