David Carey Calls iCrossing Big Priority, Despite Exec's Exit
Says unit just beginning its expansion
Matthew Petersen, whom Hearst had hired from rival Meredith Corp. to help run its expensive iCrossing purchase, has left the company after a year and a half.
Hearst bought iCrossing, a large digital marketing services agency, in 2010 for a reported $325 million. It was supposed to be the cornerstone of a push into marketing services. Hearst was taking a page from Meredith, which had made a name for itself in digital marketing, so it was fitting that it hired Petersen, who was credited with the company’s growth in that area.
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