Over 65.6 million people have watched young David ask, “Is this real life?” after his trip to the dentist, but will as many watch his new video promoting Dr. Fresh’s Firefly toothbrush? Dr. Fresh himself, Puneet Nanda, has high hopes for the David After Dentist toothbrush promotional spot, but is David’s YouTube fame enough to turn the Firefly toothbrush into a viral sensation? The chances are slim to none.
According to the New York Times, after seeing the ‘David After Dentist’ video on YouTube Nanda, who owns Dr. Fresh, Inc. as well as the Binaca brand, turned to his 14-year old daughter and offered her an iPad if she could get in touch with David. It seems teens will do anything for sharp new Apple products, so his daughter found David and the rest is history. He recorded a 2-minute promotional spot for the Dr. Fresh Firefly, it went up on YouTube on August 13, and has been viewed just over 15,000 times so far.
Nanda has done a great job marketing his other products like Binaca on Facebook and other social media sites and it was a great move for him to make the connection between David’s trip to the dentist and his children’s Firefly toothbrushes. However, he might have his hopes set a little too high for David’s new promotional spot. He said, “Everybody knows David. He’s the Ben Affleck of this world.” I don’t know if being hopped up on pain meds in the back of a car and pointing out that you have two fingers makes you Ben Affleck, but okay.
While Davis is hugely popular amongst web video savvy individuals, I don’t think having him star in the online commercial will be enough. The video itself isn’t very intriguing. It lasts for two minutes and is a blatant advertisement, which web video audiences tend to shy away from. David says, “Brushing my teeth used to be just a boring old chore. But don’t tell my parents I said this, but Dr. Fresh’s Firefly toothbrush makes it really fun.” The video is great at showing how the toothbrush works, to help kids time their brushing sessions in a fun way with a light-up timer that goes off after 1 minute. However, I just don’t think it has what it takes to go truly viral. It’s longer than it needs to be, purely promotional and, let’s face it, it’s just not very funny or intriguing.
If you look at the David After Dentist YouTube page you’ll see that, aside from the original clip only two of David’s videos have broken 1 million views. David After Dentist 2 has 1.7 million views and shows extra footage from the original clip and a clip of David calling out Christian Bale has 3.9 million views for cussing him out in one of his remixes. Both of these were short clips with viral content, much different from a 2-minute advertisement.
Check out the clip below and let us know what you think. Do you think the David After Dentist Dr. Fresh toothbrush commercial has viral potential?