DataSift VEDO Intent Combines Machine Learning, Social Data
Machine learning applied to social data and made easy for developers to use: This is the premise behind the new VEDO Intent technology from DataSift.
Machine learning applied to social data and made easy for developers to use: This is the premise behind the new VEDO Intent technology from DataSift.
“Human data intelligence” provider DataSift said VEDO Intent will allow its users to use its machine learning capabilities to help determine the intent of their audiences on social networks, and then follow that up by taking the appropriate actions.
The company added that VEDO Intent will help marketers reach conclusions such as potential customers’ intent to churn or move forward with purchases.
According to DataSift, VEDO Intent works by manually classifying posts by social network users into categories including rant, rave, purchase intent and churn, and it then suggests and, eventually, fully automates the process of classifying those posts and analyzing the data to answer questions such as:
- Which products are people considering buying?
- How satisfied are my customers? Are they thinking of leaving me?
- How important is this campaign message? ...
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