DataPoint: Zynga is Shutting Down Some Games

Zynga will shut down a few of its Facebook titles in mid-July, which may cause the company to lose millions of users.


Zynga recently announced the closure of a few of its Facebook titles. On July 22, 2014, the developer will retire Hidden Chronicles, Café World and CoasterVille. The move comes as part of the social gaming company’s shifting focus from the Facebook Platform to mobile.

Hidden Chronicles currently has almost 600,000 monthly active users (MAUs) with a 6.2 percent DAU/MAU engagement, according to AppData. Café World has over 516,000 MAUs and Coasterville is approaching 998,000 MAUs. Those games have a DAU/MAU engagement of 12.4 and 7.9 percent, respectively.

Ranked by MAUs, these games sit at No. 15 (Coasterville), No. 21 (Hidden Chronicles) and No. 22 (Café World) out of Zynga’s 100-plus Facebook titles. While they don’t rival the massive audience of the developer’s biggest games (Farmville 2 has 23.3 million MAUs with 20 percent engagement), they are by no means the lowest on both metrics. Frontierville has a measly 0.3 percent engagement rate, while Blackjack has less than 5,000 MAUs.

No refunds or currency transfers are being offered by the company, so players who have currency within the games must use them before they are shut down. However, the developer is offering “thank you” packages for FarmVille 2 on Facebook, Puzzle Charms on Facebook or CastleVille Legends on mobile.

Readers: Do you play any of the soon-to-be shuttered games?

For more information about AppData click here, or call 415-230-2558.

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