Data Of People Who Want Free Content Forever Remain Skewed

See, this is just confusing: Nielsen’s recent survey released Tuesday showed that 85 percent of participants would stop going to a website if it started charging for content. Now, compare that number to 63 percent who responded similarly during a survey by New York Magazine last November or the approximately 50 percent which were discovered by a Boston consulting group. 82 percent seems awfully high, doesn’t it?

Meanwhile, when the question of a pay wall for The New York Times arose, 52

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in