Social Media Week Seeks Innovation With Multi-City Approach

In today’s Media Beat, we continue our talk with Toby Daniels, executive director of Social Media Week, which is taking place now across nine cities.

The conference debuted in 2009 and has grown quickly. One of the reasons Daniels says he launched the conference was to change the way they’re done.

“We wanted to create a platform for people to come together and connect around the trends in social media,” he says. Another reason was his goal to “reinvent and re-imagine the conference experience” with events in multiple cities.

The “three-tiered approach” to choosing host cities seeks out major locations like New York, but also places like Bogotá, Colombia. “There’s such incredible innovation happening there,” he tells us, adding that the conference is a chance to get their story told.

Part 1: Toby Daniels: Social Media Week Is a Global Event with a Regional Theme

Part 3 (Wednesday):  Social media trends