If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because— surprise!—Pinterest is not a social network.
You could say Pinterest is a “visual discovery tool,” or, as Pinterest says on its website, “the world’s greatest catalog of ideas.” It’s probably most accurate to go with what head of vertical strategy Brian Monahan recently stated: Pinterest is “more of a search engine than a social network.”
Rather
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in