Dan Kennedy Rocks On with New Book, Trusty Gary Baseman Figurine

When we spotted what appeared to be a Gary Baseman creature on the cover of Dan Kennedy‘s new book, Rock On: An Office Power Ballad, we had to get the full scoop. It turns out that in addition to being a delightful and hilarious raconteur (on the page and on the stage), Kennedy is also “super into design” and played a major role in conceptualizing the book jacket. “I had comped up this really rough idea using a favorite Gary Baseman figurine that I had become sort of, um…attached to as a good luck charm in my days of unemployment from the record business,” Kennedy told us (his original idea is pictured above, at left).