Dallas Morning News Reorgs

The Dallas Morning News is reorganizing its sales, marketing and newsroom around 11 “business and content segments” that will have sports and entertainment editors reporting to newly created general managers responsible for increasing advertising.

In a memo to employees, editor Bob Mong and senior vp of sales Cyndy Carr said senior sports and entertainment editors will report to the general managers “while retaining a strong reporting relationship to the editor and managing editor.”

Mong and Carr called the reorganization “the next step toward becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content for our consumers.”

The 11 “business and content segments” are sports, health/education, entertainment, travel/luxury, automotive, real estate, communications, preprints/grocery, recruitment, retail/finance and SMB (small and medium businesses)/interactive.

“Each

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