Daily Mail Publisher Buys Elite Daily

It's that site you blocked on Facebook

DMG Media, publisher Daily Mail and MailOnline.com, has purchased Elite Daily. Elite Daily, as most of you know, is your worst Facebook friend’s favorite site. It publishes mostly mindless “sharable” articles aimed at millennials.

Despite our thoughts on Elite Daily, the site has plenty of fans. According to ComScore, it gets about 74 million unique visits a month. Also, 70 percent of its visitors fall in that coveted 18 to 34 year age range.

David Arabov, Elite Daily’s CEO, was obviously excited about the deal. “This is the next step in our development as a media company for and by millennials and will position us to deliver millennials the content they desire on an international scale,” he said in an announcement.