DMG Media, publisher Daily Mail and MailOnline.com, has purchased Elite Daily. Elite Daily, as most of you know, is your worst Facebook friend’s favorite site. It publishes mostly mindless “sharable” articles aimed at millennials.
Despite our thoughts on Elite Daily, the site has plenty of fans. According to ComScore, it gets about 74 million unique visits a month. Also, 70 percent of its visitors fall in that coveted 18 to 34 year age range.
David Arabov, Elite Daily’s CEO, was obviously excited about the deal.
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