The Daily Dot Convinces Amy Vernon to Return to the Full-Time Journalism Fold

She started Wednesday as director of audience development.

Veteran journalist Amy Vernon had carved out a lucrative new career as an independent consultant. Companies she helped advise on matters such as traffic generation and community building include the American Museum of Natural History, AOL and VentureBeat.

“A news organization had to be special to get me to come back,” she says. Slow clap for the The Daily Dot, where Vernon started Wednesday as director of audience engagement. From this week’s announcement:

Vernon is an award-winning reporter with tenure at a host of news organizations that include The Miami Herald, during which time she was a member of the Pulitzer Prize-winning staff honored for its coverage of Hurricane Andrew. She has also held posts as deputy metro editor for the East Valley Tribune as well as metro editor/Rockland for The Journal News, where she led coverage of the September 11 attacks and political scandals and managed several of the publication’s blogs.

“I’d resisted getting back into the news game full-time for several years, but the Daily Dot drew me back in with its ethos of being the hometown paper of the Internet and its staff filled with seasoned journalists.”

Vernon will be based in New York and report to CEO and founder Nicholas White (the company also has an office in Austin). In 2014, she very impressively placed near the top of a Business Insider ranking of “The 100 Most Influential Tech Women on Twitter.”