Daily Bruin Runs Front Page Ad, With Apologies
We thought college newspapers were safe from print media’s financial crisis. We were wrong. Today the Daily Bruin ran a full-page Haagen-Dazs advertising wrap as it’s front page. They also ran an editorial voicing the staff’s displeasure with the situation:
The reality of our financial situation is grim, and the fact of the matter is that we would have been forced to cut thousands of dollars from an ever-tightening budget if we had not run this advertisement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in