Customer Service Tips For Social Media Marketers [INFOGRAPHIC]

If you’re a retail brand using social media – or really anyone implementing platforms such as Twitter and Facebook who has a product or service to sell – ensuring that your marketing is on point is not enough. Not if you want to really excel.

You need great customer support. In fact, it has to be world class.

Why? Because it’s your customer service team who are on the front line. They’re the folks who are engaging with your brand advocates, undecideds and complainers day in and day out.