Current TV Launches T-Mobile Sidekick Competition
Lots of media deals going down on mobile in the wake of CES. Here’s another: T-Mobile and Current TV are partnering again to challenge viewers of the cable TV network to come up with ads promoting the wireless carrier’s Sidekick cell phone, according to MediaPost:
“The companies previously teamed up on a contest to solicit viewer-created ads promoting T-Mobiles’s Fav 5 campaign. Video Ads were sent in online and winning submissions later aired on Current TV.
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