The Cure for the Sorry State of Mobile Advertising

Despite the growth of mobile adoption, the mobile advertising industry is stuck in the doldrums.

mobile advertising

It’s becoming more apparent that mobile is the next frontier for social networks — and for advertising. However, despite sizable adoption of mobile devices by consumers, advertising on mobile has matured very little since its early days. The global web advertising industry is still dominated by the desktop versions of ads, but as technology and app use expand, mobile advertising is stuck in the doldrums.

According to data from KPCB’s Internet Trends 2014 report, the adoption of mobile has been substantial.

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