Curalate, Once Pinterest Only, Expands to Include Instagram Analytics
Curalate, an analytics platform for marketers, is adding Instagram monitoring to its previously Pinterest-only dashboard, the company said today.
Curalate, an analytics platform for marketers, is adding Instagram monitoring to its previously Pinterest-only dashboard, the company said today.
New York-based Curalate launched in May 2012, just a few months after Pinterest burst onto the public stage with spiking user numbers. The service employs image recognition technology to track how a single image is shared even when the text accompanying it varies.
“Our bet wasn’t so much on Pinterest alone. The broader thing we recognized is that increasingly consumers are communicating with pictures, and when they communicate with pictures, they use very few words.
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