Cumulus' 94.7 Conducts Weekend Stunt Ahead of Tomorrow's New Format
Cumulus ended its WPLJ simulcast with new acquisition 94.7. The station with call letters WRXP began the final push before it debuts the new format.
The station will unveil its format of choice tomorrow morning, fittingly at 9:47 a.m.
Until that time, Cumulus is having some fun with listeners. In an entertaining stunt called “Wheel of Formats,” it is spending the weekend spinning the wheel of possible genres. Some are serious contenders, while others are completely throwing everyone off.
For example, the short previews take listeners from a Michael Jackson station to all Disco music.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in